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It’s come a long way since then, and with over 20 million unique monthly users and 10 billion monthly page views in 187 countries, Whisper is one of the most popular forms of anonymous social media. We’re constantly thinking about new things to keep our users excited whether it’s adding different types of relevancy, making the way that they create, adding fun elements to that.” When the platform launched in 2012, you could only create and read Whispers. “We really wanted our community to be able to interact in a fun and new way. “We wanted to add another dimension where people can kick off a conversation based on a Whisper, but kick it off in a really fun way, and what’s why we wanted to work with Giphy,” Aishwarya Iyer, Whisper’s director of communications, tells Teen Vogue. Like Facebook, Tinder, and most recently, Twitter, Whisper has partnered with Giphy - one of the web’s most widely-used GIF providers, so users can spice up their private convos. Like that bug-eyed pug, you’ll be able to send GIFs via Whisper’s 1:1 chat feature. What is it, you ask? See above for your hint. Once you get to that scale, you become a business.Psst! Guess what? Whisper is getting a major upgrade.
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Says investor Jeremy Liew, who has contributed to Whisper’s $60 million in funding: “We’re really trying to focus on growing to become part of the pop culture. More than 6 billion secret messages are being viewed each month, and Heyward is keen on growing those numbers, forming relationships with editorial partners like BuzzFeed and taking baby steps toward monetization with deals like the one struck with Universal to promote Endless Love on the app. Whisper does have enormous potential for good and also enormous potential to make money (it has an estimated $200 million valuation). PHOTOS: Silicon Beach’s Most Powerful Take Selfies
#WHISPER APP FACEBOOK SERIES#
He notes that Whisper has referred thousands of users to the National Suicide Hotline since 2012, when he founded the company with tech entrepreneur Brad Brooks, a former business partner of Heyward’s father, Andy (creator of the animated TV series Inspector Gadget): “You can’t have a service where people are coming on and saying things that are really sad … and not feel like you should do something.” “I never really liked school - it was physically painful to go,” he says, his shaggy hair grazing his forehead. Heyward says celebrity gossip is not commonplace on Whisper, which he created for people to express feelings without fear of discovery or reprisal - something he might have used while attending Santa Monica’s Crossroads school. “ is just a nonissue because it’s not a part of what the service is.” “Can we not talk about that?” sighs Heyward as he lounges on a couch at the 40-person startup’s spacious, loftlike Venice headquarters. If the app catches on in Hollywood - as the similar, snarkier app Secret has caught fire in Silicon Valley - suddenly every PA, hairstylist and ex-spouse will have a platform to spill their guts with anonymity. The company flags posts with proper names - and potentially libelous content - for review and won’t let posters gossip about just any Tom, Dick or Harry, but it’s still a potential powder keg. But that one post changed everything, and today Whisper’s 26-year-old CEO, Michael Heyward, finds himself at the helm of a potentially game-changing app. Until the Paltrow post, the 2-year-old platform where people anonymously share secrets (from “I have a phobia of public restrooms” to “I’m tired of being unhappy in my marriage”) had remained relatively obscure. LIST: Silicon Beach Power 25 - A Ranking of L.A.’s Top Digital Media Players But more telling was Huvane’s next email to Gawker: “What exactly is Whisper anyway?” Paltrow’s publicist, Stephen Huvane, denied the affair in an email to Gawker’s Defamer, which had picked up the post, calling it “absolutely 100 percent false” (though Paltrow and Martin would “consciously uncouple” the following month). “WITH ENTERTAINMENT LAWYER KEVIN YORN,” the poster finished the sentence. Many studies have been conducted on Facebook and WhatsApp forensic and other well-renowned apps as mentioned in literature, so there is a need for forensics analysis of other social media apps (Instagram, LINE, WeChat, Whisper, and Wickr) which are getting popular these days. There was no signature, no screen name, nothing to indicate who the anonymous poster might be. In February, a one-sentence message appeared on the secret-sharing app Whisper: “ GWYNETH PALTROW IS CHEATING ON CHRIS MARTIN,” it said in white block letters.